Must See '' 2018 Cupra Ateca '' Review, Photo's, Features
Must See '' 2018 Cupra Ateca '' Review, Photo's, Features
Seat has presented at the beginning of 2018 the new Cupra brand. It is a new firm developed by the Spanish brand that will have a differentiated emblem and specific models such as Cupra Ateca.
Of all it is known that the current Seat president, Luca de Meo, was at the time a director of the Fiat Group, an automobile group where he led brands such as Alfa Romeo and Fiat. In addition, he was also one of those responsible for the rebirth of the Abarth brand, as an independent brand of Fiat.
Well, something similar is what this Italian manager wants to do in Spain with Cupra, the launch of a new Seat brand of sporting nature. Specifically, his presentation was at the end of February in Barcelona and his long-term presentation was at the Geneva Motor Show in March 2018.
The arrival of the Cupra brand comes after the success of Seat to market the sport versions of its models as a Cupra version. Specifically, Seat has marketed a total of 60,000 versions of Cupra models in 40 countries in the brand's 17-year history.
Hence, the result of this success the Spanish firm has decided to make this brand independent with the aim of marketing about 20,000 units in a short period of time.
Hence, the first model to arrive is the Cupra Ateca, the first model of the brand that is scheduled to be sold by the end of 2018. This new Cupte Ateca is a derivative of the Seat Ateca that will feature the 300 horsepower engine which incorporates the Leon Cupra R.
The arrival of Cupra will lead the brand to create a specialized network with the intention of creating a world within Seat, according to its president. In this sense, all dealers may sell Cupra models but, in addition, there will be about 265 centers that will be specialized in the new brand.
At the same time, together with the presentation of the Cupra Ateca, Seat has also presented the Cupra e-Racer, a 100% electric racing car with 300 kW and a maximum power of 500 kW, which means around 680 HP.
Of all it is known that the current Seat president, Luca de Meo, was at the time a director of the Fiat Group, an automobile group where he led brands such as Alfa Romeo and Fiat. In addition, he was also one of those responsible for the rebirth of the Abarth brand, as an independent brand of Fiat.
Well, something similar is what this Italian manager wants to do in Spain with Cupra, the launch of a new Seat brand of sporting nature. Specifically, his presentation was at the end of February in Barcelona and his long-term presentation was at the Geneva Motor Show in March 2018.
The arrival of the Cupra brand comes after the success of Seat to market the sport versions of its models as a Cupra version. Specifically, Seat has marketed a total of 60,000 versions of Cupra models in 40 countries in the brand's 17-year history.
Hence, the result of this success the Spanish firm has decided to make this brand independent with the aim of marketing about 20,000 units in a short period of time.
Hence, the first model to arrive is the Cupra Ateca, the first model of the brand that is scheduled to be sold by the end of 2018. This new Cupte Ateca is a derivative of the Seat Ateca that will feature the 300 horsepower engine which incorporates the Leon Cupra R.
The arrival of Cupra will lead the brand to create a specialized network with the intention of creating a world within Seat, according to its president. In this sense, all dealers may sell Cupra models but, in addition, there will be about 265 centers that will be specialized in the new brand.
At the same time, together with the presentation of the Cupra Ateca, Seat has also presented the Cupra e-Racer, a 100% electric racing car with 300 kW and a maximum power of 500 kW, which means around 680 HP.
Must See '' 2018 Cupra Ateca '' Review, Photo's, Features
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