From 2019 all Ferrari will be hybrids and we explain why
From 2019 all Ferrari will be hybrids and we explain why
The entire automotive industry is gradually evolving towards electrification of cars, including sports cars. Ferrari is no exception and will also have to end up proposing hybrid models. And it will do so as soon as in 2019, according to its CEO, the media Sergio Marchionne.
The Ferrari benefits for the third quarter of the year have been better than expected and that gave Sergio Marchionne wings to explain that from 2019, all models that sell Ferrari will be hybrids. Why this statement? Because by 2025 Marchionne wants to sell more than 10,000 cars a year, but for that it must comply with certain norms on emissions. Hence the hybridization of the whole range.
This year Ferrari will sell 8,000 cars and will gradually rise to 9,000 cars in 2019. They are not just forecasts, Ferrari knows they can sell them if they want. Beyond 2019, Marchionne did not want to compromise with a figure. More than anything because if your range of cars does not meet the CO2 reduction targets of the European Union will not be able to sell them.
The European Union imposes CO2 emission reduction targets on all manufacturers based on their production volume. Thus, those who sell less than a thousand units a year are exempt from this regulation, such as Caterham. If you sell between 1,000 and 10,000 units you decide your own emission reduction target (as if you are setting a target of 1% reduction). It is the current case of almost all manufacturers of sports and super sports, with the exception of Porsche that is in the upper range.
The problem for Ferrari comes in over 10,000 units per year: its model range should reduce its CO2 emissions by 25% in 2019 compared to its 2007 level and the order of 45% in 2020 compared to the level of 2007 A single solution if Marchionne wants to pass that barrier: hybridize all models in the range.
But hybridization is not only a way to meet the goals imposed by the European Union, it is also a way to preserve the Ferrari brand image. Thus, Marchionne assures that the substitute of the F12 will be atmospheric. The Ferrari V12 must remain atmospheric, but to lower its emissions without resorting to downsizing and turbos, only the path of hybridization remains.
The Ferrari GTC4Lusso T is the first step towards 9,000 units a year.
The road to selling more than 10,000 cars a year by 2025 has already begun. And it did with a model that is not hybrid: the Ferrari GTC4Lusso T equipped with a supercharged V8. For Marchionne is the Ferrari of every day, as opposed to the GTC4Lusso equipped with a V12 and successor of the Ferrari FF. This model - and others that are to come - is the first phase of expansion of the brand. Along with the California T, they are access models to the Ferrari range (models that you have to buy first if you want your F12 Berlinetta, for example, arrive within 6 months and not within 3 years). Come on, they are going to put them without difficulty.
The Ferrari benefits for the third quarter of the year have been better than expected and that gave Sergio Marchionne wings to explain that from 2019, all models that sell Ferrari will be hybrids. Why this statement? Because by 2025 Marchionne wants to sell more than 10,000 cars a year, but for that it must comply with certain norms on emissions. Hence the hybridization of the whole range.
This year Ferrari will sell 8,000 cars and will gradually rise to 9,000 cars in 2019. They are not just forecasts, Ferrari knows they can sell them if they want. Beyond 2019, Marchionne did not want to compromise with a figure. More than anything because if your range of cars does not meet the CO2 reduction targets of the European Union will not be able to sell them.
The European Union imposes CO2 emission reduction targets on all manufacturers based on their production volume. Thus, those who sell less than a thousand units a year are exempt from this regulation, such as Caterham. If you sell between 1,000 and 10,000 units you decide your own emission reduction target (as if you are setting a target of 1% reduction). It is the current case of almost all manufacturers of sports and super sports, with the exception of Porsche that is in the upper range.
The problem for Ferrari comes in over 10,000 units per year: its model range should reduce its CO2 emissions by 25% in 2019 compared to its 2007 level and the order of 45% in 2020 compared to the level of 2007 A single solution if Marchionne wants to pass that barrier: hybridize all models in the range.
But hybridization is not only a way to meet the goals imposed by the European Union, it is also a way to preserve the Ferrari brand image. Thus, Marchionne assures that the substitute of the F12 will be atmospheric. The Ferrari V12 must remain atmospheric, but to lower its emissions without resorting to downsizing and turbos, only the path of hybridization remains.
The Ferrari GTC4Lusso T is the first step towards 9,000 units a year.
The road to selling more than 10,000 cars a year by 2025 has already begun. And it did with a model that is not hybrid: the Ferrari GTC4Lusso T equipped with a supercharged V8. For Marchionne is the Ferrari of every day, as opposed to the GTC4Lusso equipped with a V12 and successor of the Ferrari FF. This model - and others that are to come - is the first phase of expansion of the brand. Along with the California T, they are access models to the Ferrari range (models that you have to buy first if you want your F12 Berlinetta, for example, arrive within 6 months and not within 3 years). Come on, they are going to put them without difficulty.
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