LAMBORGHINI URUS 2018: PRICES, Review AND PHOTOS
When one mentions the Lamborghini brand, one always imagines luxury supercars, of those that the doors open up, right? However, the Italian brand is about to launch the Lamborghini Urus, a model that stands out from its usual style and segment.
Lamborghini Urus 2018
Since the 70s, Lamborghini has been one of the leading brands in the segment of sports cars and luxury cars. Numerous Lamborghini models have gone down in history for their futuristic lines and their features. Together with Ferrari and Porsche, it is possibly the best-known manufacturer of sports cars on the market, thanks to such emblematic models as the Diablo, the Countach, the Murcielago or the Aventador,
It goes without saying that Lamborghini cars are very exclusive models, with a prohibitive price for most mortals. They are vehicles for people with high economic capacity. The 'Lambo' have always been a treat for the rich, a car to drive and enjoy it. Obviously, it is not about family vehicles. They are explosive, striking and spectacular models, those that you stop to look at and take pictures the few times you see them on the street.
However, today many brands are rethinking their strategies and are trying to enter other markets unusual for them. Lamborghini seems to be one of them. Many years ago they surprised us with a really brutal model, the LM002, which became the brand's first all-rounder. Now, Lamborghini returns the load and has announced that it has already begun the production of the Lamborghini Urus, an SUV that will be released (probably) later this year and that it will be the first SUV of the Santa Agata brand.
It has been Lamborghini's own CEO and former director of the Ferrari team, Stefano Domenicalli, who has announced that the production of the Urus would begin in April this year. In addition, Domenicalli has advanced that an area of 10,000 m2 is being destined in Santa Ágata for the painting of the car, which will also give work to some 200 people in the factory. He has also anticipated that the first models produced will be a kind of prototype. Since the brand want to go with feet of lead as it is a risky move in a new sector for them.
It should be noted that since Lamborghini have many hopes placed on this model. The Italian brand expects the Urus to be an important boost for them in the Asian and North American markets, where they expect to sell some 3,000 units. Precisely the interest of these two markets for the Urus has made Lamborghini has decided to market this model and not the Lamborghini Estoque, a saloon that was already presented in 2008 and has been "frozen" since then.
This Lamborghini Urus marks a change in the trend and strategy of the brand. But what does it really offer to have options in the SUV segment?
Lamborghini Urus 2018: technical sheet
It is necessary to emphasize that the first news about the Lamborghini Urus already arrived in the year 2012, when still it was not more than a simple prototype. However, at the last Geneva show it was already presented as a production model and its main details were known.
For what Lamborghini offered in the motor show, it is known that the Urus will take a 4.0-liter Biturbo V8 engine, which will be able to deliver an approximate power of 600-650 hp, which would make it a true beast in the field of the SUV. In fact, that power would make it the most powerful European SUV on the market. It would not become the most powerful in the world since Jeep has a version of the Grand Cherokee that reaches 717 HP. Also, the Italian brand leaves the door open for a hybrid version, which would mean the debut of Lamborghini with this type of technology.
Lamborghini Urus 2018: prices
At the moment Lamborghini has not released pledge about the price of the Lamborghini Urus, but given the specifications of the model, it is expected that it is not exactly economic.
We must bear in mind that it is a model destined to compete in the luxury SUV segment, and even to surpass others such as the Bentley Bentayga, the Audi Q7 or the BMW X6. At the moment, the known benefits of the Urus exceed those of the aforementioned models.
As we say, at the moment nothing is known about its final price, although rumors suggest that it would be around 170,000 euros. We want to emphasize that it is not official data, although most sources agree that it will be around 180,000 and 200,000 dollars. It will be an expensive and also quite exclusive model, since its production will be in principle quite limited.
Lamborghini Urus 2018
Since the 70s, Lamborghini has been one of the leading brands in the segment of sports cars and luxury cars. Numerous Lamborghini models have gone down in history for their futuristic lines and their features. Together with Ferrari and Porsche, it is possibly the best-known manufacturer of sports cars on the market, thanks to such emblematic models as the Diablo, the Countach, the Murcielago or the Aventador,
It goes without saying that Lamborghini cars are very exclusive models, with a prohibitive price for most mortals. They are vehicles for people with high economic capacity. The 'Lambo' have always been a treat for the rich, a car to drive and enjoy it. Obviously, it is not about family vehicles. They are explosive, striking and spectacular models, those that you stop to look at and take pictures the few times you see them on the street.
However, today many brands are rethinking their strategies and are trying to enter other markets unusual for them. Lamborghini seems to be one of them. Many years ago they surprised us with a really brutal model, the LM002, which became the brand's first all-rounder. Now, Lamborghini returns the load and has announced that it has already begun the production of the Lamborghini Urus, an SUV that will be released (probably) later this year and that it will be the first SUV of the Santa Agata brand.
It has been Lamborghini's own CEO and former director of the Ferrari team, Stefano Domenicalli, who has announced that the production of the Urus would begin in April this year. In addition, Domenicalli has advanced that an area of 10,000 m2 is being destined in Santa Ágata for the painting of the car, which will also give work to some 200 people in the factory. He has also anticipated that the first models produced will be a kind of prototype. Since the brand want to go with feet of lead as it is a risky move in a new sector for them.
It should be noted that since Lamborghini have many hopes placed on this model. The Italian brand expects the Urus to be an important boost for them in the Asian and North American markets, where they expect to sell some 3,000 units. Precisely the interest of these two markets for the Urus has made Lamborghini has decided to market this model and not the Lamborghini Estoque, a saloon that was already presented in 2008 and has been "frozen" since then.
This Lamborghini Urus marks a change in the trend and strategy of the brand. But what does it really offer to have options in the SUV segment?
Lamborghini Urus 2018: technical sheet
It is necessary to emphasize that the first news about the Lamborghini Urus already arrived in the year 2012, when still it was not more than a simple prototype. However, at the last Geneva show it was already presented as a production model and its main details were known.
For what Lamborghini offered in the motor show, it is known that the Urus will take a 4.0-liter Biturbo V8 engine, which will be able to deliver an approximate power of 600-650 hp, which would make it a true beast in the field of the SUV. In fact, that power would make it the most powerful European SUV on the market. It would not become the most powerful in the world since Jeep has a version of the Grand Cherokee that reaches 717 HP. Also, the Italian brand leaves the door open for a hybrid version, which would mean the debut of Lamborghini with this type of technology.
Lamborghini Urus 2018: prices
At the moment Lamborghini has not released pledge about the price of the Lamborghini Urus, but given the specifications of the model, it is expected that it is not exactly economic.
We must bear in mind that it is a model destined to compete in the luxury SUV segment, and even to surpass others such as the Bentley Bentayga, the Audi Q7 or the BMW X6. At the moment, the known benefits of the Urus exceed those of the aforementioned models.
As we say, at the moment nothing is known about its final price, although rumors suggest that it would be around 170,000 euros. We want to emphasize that it is not official data, although most sources agree that it will be around 180,000 and 200,000 dollars. It will be an expensive and also quite exclusive model, since its production will be in principle quite limited.